Chris Fusselman is the Founder of Fusselman Marketing Group, a full-spectrum marketing agency specializing in English and Spanish strategy, media, and execution. With over 20 years of experience across broadcast, digital, and out-of-home channels, Chris has built a reputation for helping businesses grow by aligning the right message, the right marketing channels, and the right audience to drive measurable results.

Prior to launching his agency, Chris served as Vice President of Sales at Tyler Media, where he led one of the largest and most influential bilingual media portfolios in the region. His leadership spanned major television brands including Univision, Telemundo, UniMás, and EstrellaTV, along with top-performing radio and digital platforms across Oklahoma City and Tulsa.

In that role, Chris oversaw more than $100 million in broadcast and digital sales and led a multi-layered, multi-market organization of 30+ professionals across Oklahoma City and Tulsa. He played a key role in building and scaling the company’s Spanish-language division, expanding it from four stations into a multi-platform portfolio of more than a dozen television, radio, and digital brands.

Throughout his career, Chris has partnered with organizations ranging from national brands to local businesses, delivering consistent revenue growth, including multiple years of double-digit gains and a full post-COVID recovery that exceeded pre-pandemic performance. He is widely recognized for his expertise in the Hispanic market, where he emphasizes that success requires more than translation or occasional outreach:

“If you want to reach the Hispanic market the right way, it can’t be a just campaign. It must be part of your company’s DNA.”

Chris is known for his ability to bridge traditional and modern media into a cohesive, results-driven strategy. His work is guided by a simple principle: What’s right for the client. Period. This philosophy powers the Fusselman Factor™, a full-spectrum methodology designed to move businesses from being seen, to being chosen, to achieving sustained growth.

“Even the best marketing can be made better.”

A lifelong Oklahoman, Chris has spent more than two decades actively supporting and partnering with organizations that strengthen the Hispanic community and broader Oklahoma economy. He currently serves on the board of directors for Integris Southwest Medical Center, the Governor’s Council for Workforce and Economic Development, and the Oklahoma Hispanic Institute. He previously served on the board of the Latino Community Development Agency (LCDA) from 2014 to 2023. Chris is a recipient of Oklahoma Magazine’s 40 Under 40, a member of Leadership Oklahoma City Signature Class XXVII, and a graduate of the University of Oklahoma’s Price College of Business.